Alchemy is a new online media platform. They are dedicated to the curation and creation of quality video and vlog material from around the world
About the Project
This project was commissioned by Alchemy to
Huguenot in 2014.
To articulate the vision of the company and its dedication to creating and curating good quality material for an informed audience, the response was to
embrace the word alchemy and explore the meaning behind it.
Setting the tone of the experience a user can have, the identity plays on the mysticism surrounding the world of alchemy and its
philosophy. The ability to alter and harness the elements
of your surroundings and make to world fit to your liking. Alchemy, the media platform, wants to put the
control into the users hand, and allow them the freedom to watch and follow the type of content that suits
their lifestyle. To control their environment, essentially.