Alchemy is a new online media platform. They are dedicated to the curation and creation of quality video and vlog material from around the world

About the Project

This project was commissioned by Alchemy to Huguenot in 2014. To articulate the vision of the company and its dedication to creating and curating good quality material for an informed audience, the response was to embrace the word alchemy and explore the meaning behind it.

Setting the tone of the experience a user can have, the identity plays on the mysticism surrounding the world of alchemy and its philosophy. The ability to alter and harness the elements of your surroundings and make to world fit to your liking. Alchemy, the media platform, wants to put the control into the users hand, and allow them the freedom to watch and follow the type of content that suits their lifestyle. To control their environment, essentially.