Northern Soul Journeys
X Plus Minus Noll
Two Arctic Companies
Plus Minus Noll (+-O) are a clothing company who specialise in making products for extreme environments using high quality recycled materials. I teamed up with Northern Soul Journeys, a couple who run a dog mushing company in the North of Sweden, to document their lives and capture the lifestyle they pursue using Plus Minus Noll products. The result was a documentary, a short promotional video and a suite of imagery to use on their website and social platforms.
Creative Direction
Photography
Social Media
Film
The campaign included a short promo video with Jeremias in his yard
During my time spent in the north with Northern Soul Journeys I also filmed this documentary
